Marketing on the Internet: Marketing, Selling, Business Resources on the Internet

The first of a series of three books aimed at business professionals who need to know how to get the best out of the Internet. Marketing on the Internet instructs how to use the Internet most efficiently in marketing and advertising campaigns. Do you know how to negotiate the rules without getting into trouble; how to create the right "environment" on your web site; how to evaluate the benefits of advertising? This book will teach you how to capitalize on the huge captive audiences the internet offers, and use it to your advantage.