Basic Media Writing

Basic Media Writing image
ISBN-10:

0697086666

ISBN-13:

9780697086662

Author(s): Melvin Mencher
Edition: Wrkbk/4th
Released: Dec 01, 1992
Format: Paperback, 480 pages
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Description:

The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.











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