Why We Buy: The Science Of Shopping

Why We Buy: The Science Of Shopping image
ISBN-10:

0684849135

ISBN-13:

9780684849133

Author(s): Underhill, Paco
Edition: Later prt.
Released: May 13, 1999
Publisher: Simon&Schuster
Format: Hardcover, 256 pages
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Description:

An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.


























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