The Persona Principle: How to Succeed in Business with Image Marketing

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The Persona Principle: How to Succeed in Business with Image Marketing image
ISBN-10:

0684802694

ISBN-13:

9780684802695

Released: May 08, 1997
Publisher: Touchstone
Format: Paperback, 240 pages
Related ISBN: 9780684802688

Description:

Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to:
-- Overcome the two biggest obstacles to success -- invisibility and incredibility
-- Capitalize on the five hottest consumer trends to become a market leader
-- Employ the 8 Persona Factors -- the most important ways to build image
-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
-- Build a Persona Plan -- a step-by-step marketing plan for success

Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

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