Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to: -- Overcome the two biggest obstacles to success -- invisibility and incredibility -- Capitalize on the five hottest consumer trends to become a market leader -- Employ the 8 Persona Factors -- the most important ways to build image -- Use the 88 Persona Codes -- the proven techniques of Image-Marketing -- Build a Persona Plan -- a step-by-step marketing plan for success
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

The Persona Principle: How to Succeed in Business with Image Marketing

Business & Money

Armstrong, Derek

Yu, Kam wai

Marketing & Sales

Touchstone

See the best price to sell, buy, or rent books by Yu, Kam wai. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Yu, Kam wai

See the best price to sell, buy, or rent books by Yu, Kam wai. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Persona Principle: How to Succeed in Business with Image Marketing