The Persona Principle: How to Succeed in Business with Image-Marketing

The Persona Principle: How to Succeed in Business with Image-Marketing image
ISBN-10:

0684802686

ISBN-13:

9780684802688

Author(s): Armstrong, Derek
Released: Jan 16, 1996
Publisher: Simon&Schuster
Format: Hardcover, 256 pages
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Description:

Stating that image is pivotal to marketing success, a guide to Image Marketing outlines five wealth-building Personas, explaining how to create a successful Persona Plan in order to reach individual goals. 25,000 first printing.

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