Video Economics
Description:
Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.
Best prices to buy, sell, or rent ISBN 9780674937161
Frequently Asked Questions about Video Economics
The price for the book starts from $7.98 on Amazon and is available from 16 sellers at the moment.
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The Video Economics book is in very low demand now as the rank for the book is 8,512,928 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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