<p>Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.</p>

Video Economics

Business & Money

Owen, Bruce M.

Wildman, Steven

Economics

Harvard University Press

See the best price to sell, buy, or rent books by Wildman, Steven. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wildman, Steven

See the best price to sell, buy, or rent books by Wildman, Steven. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Video Economics