What Becomes a Legend Most? The Blackglama Story

What becomes a mink coat most?
A legend, of course.

that's how Jane Trahey's agency saw it.' Don't focus on the mink,' said Trahey, 'but on what's in it.' And into these minks they put the most legendary faces, bodies and talents of our time and had them photographed by Richard Avedon, and later, by Bill King. Thus was born one of the most successful campaigns in advertising history - Blackglama's 'What Becomes a Legend Most?'. And its series of photographs were - and are - so beautiful that they are coveted by collectors worldwide.

Here for the first time is a collection of those remarkable photographs. And for every one of them is a story, told by Peter Rogers, looking behind the scenes at the sometimes scandalous, sometimes serene behavior of our most admired women.

This book is a portrait gallery of the world's most beautiful and talented women - a gorgeous and gossipy glimpse of life among the legends.