Pop Culture: 100 Stories from Pepsi-Cola's First 100 Years
Released: Jan 01, 1998
Publisher: Byron Preiss Multimedia Books
Format: Hardcover, 44 pages
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Description:
Chronicles Pepsi-Cola's alignment with popular culture as a marketing strategy, describing the corporation's subsequent influence on world culture through one hundred vignettes that highlight such figures as James Dean, Elvis, and the Beatles.
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