Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising

Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising image
ISBN-10:

0669158976

ISBN-13:

9780669158977

Edition: 1
Released: Feb 15, 1989
Publisher: Jossey-Bass
Format: Hardcover, 380 pages
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Description:

What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.

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