What's in a Name: Advertising and the Concept of Brands

Name: What's in a Name: Advertising and the Concept of Brands
Brand: Jossey-Bass Inc Pub
SKU: 9780669111422
Rating: 3.8 (4 reviews)
ISBN: 9780669111422

What's in a Name: Advertising and the Concept of Brands image

ISBN-10:

0669111422

ISBN-13:

9780669111422

Author(s): Jones, John Philip

Released: Jan 01, 1986

Publisher: Jossey-Bass Inc Pub

Format: Hardcover, 320 pages

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