Blunders in International Business

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Blunders in International Business image
ISBN-10:

0631219129

ISBN-13:

9780631219125

Author(s): Ricks, David A.
Edition: 3rd
Released: Dec 01, 1999
Publisher: Wiley/Blackwell
Format: Hardcover, 184 pages

Description:

This book explores the relationship between the management of creativity and creative approaches to management. A revised and expanded edition of this popular book on international business blunders. Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald’s, and Toyota. Blunders from previous editions have been updated. Errors relating to particular areas of activity – marketing, strategic management, translation, corporate governance, and so on – are grouped together. The blunders illustrate valuable lessons, as well as being entertaining

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