Blunders in International Business
Description:
This book explores the relationship between the management of creativity and creative approaches to management.
- A revised and expanded edition of this popular book on international business blunders.
- Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald’s, and Toyota.
- Blunders from previous editions have been updated.
- Errors relating to particular areas of activity – marketing, strategic management, translation, corporate governance, and so on – are grouped together.
- The blunders illustrate valuable lessons, as well as being entertaining
Best prices to buy, sell, or rent ISBN 9780631217763
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Frequently Asked Questions about Blunders in International Business
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