Social Media Explained: Untangling the World's Most Misunderstood Business Trend

The beloved social media classic by Mark Schaefer! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you!Mark Schaefer, author of the best-selling books "The Content Code," "The Tao of Twitter," and "KNOWN," unravels the most misunderstood and confusing business trend in this fun and easy-to-read book.

• Is social media marketing for every business?
• How do you measure success?
• Where do you start?
• How do you create a strategy?
• What platforms work well for which businesses?

"Social Media Explained" answers the biggest questions every business professional needs to answer before diving into a social media initiative! There is also a step-by-step guide to creating your first social media strategy. This is the MUST-HAVE guide for understanding the true business drivers that make social media marketing work. "Social Media Explained" has been used as a textbook at more than 70 universities and has been cited by many as one of the best social media books of all-time.