The Good Egg

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The Good Egg image
ISBN-10:

0615327923

ISBN-13:

9780615327921

Edition: First Edition
Released: Dec 01, 2009
Format: Hardcover, 67 pages

Description:

Herb Peterson, The Egg McMuffin and the Secret Ingredients of Innovation.

From the Foreword by Fred L. Turner, McDonald s Honorary Chairman:
The breakfast sandwich Herb introduced may be small enough to hold in your hand, but its impact has been significant. Before the Egg McMuffin, McDonald s was in a formative period - limited menu, primarily carryout, no drive-thrus and only a few stores with seating. Within a few years, breakfast came to account for 15 percent of McDonald s restaurant sales in the United States, and McDonald s became a significant factor in the breakfast market.

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