VIDEOGAME MARKETING AND PR: VOL. 1: PLAYING TO WIN

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here.Everything you need to play with the pros is right at your fingertips.LEARN TO:TOP THE CHARTSMAKE HEADLINESIMPROVE REVIEW SCORESINSPIRE MILLIONS OF FANSENHANCE JOB PERFORMANCEINCLUDES:IN-DEPTH HOW-TOs EXPERT ADVICEHANDS-ON FEEDBACKPROVEN TIPSCEO-LEVEL INSIGHT