Culture-Bending Narratives: Moving Beyond Story to Create Meaningful Brands

There's no shortage of books talking about the importance of story, and for good reason. Effective storytelling is an important tool for your organization. But Storytelling is not enough.
If you want an organization that creates long-term positive impact, then you need more than clever stories. You need to create meaning through narrative.
In Culture-Bending Narratives, Jason Locy takes you through the process of moving beyond the fundamentals of storytelling and into a deeper conversation around the power of narrative. With narrative, your organization can challenge the way others see the world and invite them on a journey to discovering a deeper purpose and meaning.
In the end, you will leave with a new way of thinking that weaves your organization's desire for a better world throughout all you do.