Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences image
ISBN-10:

0557285658

ISBN-13:

9780557285655

Edition: 1
Released: Jan 13, 2010
Publisher: Lulu Press, Inc.
Format: Paperback, 294 pages
to view more data

Description:

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http://www.lulu.com/content/8179270












We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.