The Buck Starts Here: Profit-Based Sales & Marketing Made Easy

An innovative sales and marketing methodology guide that helps readers get the most from their sales and marketing investment. This book provides readers with the tools they need to evaluate the effectiveness of their current sales and marketing programs and offers solutions to sales and marketing challenges that work in the real world. These tools and insights are based on the author's successful consulting practice with major domestic and international corporations (Digital, IBM, Motorola, etc.).