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Sports and Entertainment Marketing

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Sports and Entertainment Marketing image
ISBN-10:

0538694777

ISBN-13:

9780538694773

Author(s): Kaser, Ken; Oelkers, Dotty B.
Edition: 1
Released: Nov 24, 1999
Publisher: South-Western Educational Pub
Format: Paperback, 304 pages
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Description:

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.

Best prices to buy, sell, or rent ISBN 9780538694773

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