SELLING DESTINATIONS IM

Selling Destinations is the resource no student or travel professional from any sector of the industry will want to do without. The author's sales-geography philosophy is supported by essential information on major tourist destinations around the world, as well as lesser-known hot spots. The author uses more than 300 maps, graphs and other visual aids to give the reader a wealth of information about location selection, modes of travel to and around the desired area, climate, cultural patterns, lodging options, day trips, attractions and allied destinations. Each chapter closes with a map activity testing knowledge of geographic locations and their attractions, a case study to apply the knowledge learned to hypothetical travelers and a creative activity that challenges the reader to find an innovative solution to a hypothetical situation.