MM (with Marketing CourseMate with eBook Printed Access Card)

MM (with Marketing CourseMate with eBook Printed Access Card) image
ISBN-10:

053848134X

ISBN-13:

9780538481342

Author(s): Iacobucci, Dawn
Edition: 2
Released: Feb 01, 2011
Format: Paperback, 256 pages
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Description:

MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, multimedia resources, and more, all in a convenient package at a value-based price. Cengage Learning's Marketing Management CourseMate for MM 2e brings course concepts to life with interactive learning, study and exam preparation tools that support the printed textbook.

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