Sports and Entertainment Marketing

Name: Sports and Entertainment Marketing
Brand: South-Western Pub.
SKU: 9780538445153
Rating: 4.5 (4 reviews)
ISBN: 9780538445153

Sports and Entertainment Marketing image

ISBN-10:

0538445157

ISBN-13:

9780538445153

Author(s): Kaser, Ken; Oelkers, Dotty B.

Edition: 3

Released: Jan 01, 2007

Publisher: South-Western Pub.

Format: Paperback, 424 pages

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Description:

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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