Sports and Entertainment Marketing (WinningEdge Titles)

Sports and Entertainment Marketing (WinningEdge Titles) image
ISBN-10:

0538445149

ISBN-13:

9780538445146

Edition: 3rd
Released: Mar 29, 2007
Publisher: South-Western
Format: Hardcover, 432 pages
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Description:

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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