Fashion Marketing (DECA)

Fashion Marketing (DECA) image
ISBN-10:

053843564X

ISBN-13:

9780538435642

Author(s): Oelkers, Dotty
Edition: 1
Released: Feb 21, 2003
Format: Paperback, 304 pages
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Description:

Fashion Marketing covers essential marketing topics using the fashion industry as a learning vehicle. Discussing issues such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this book will provide professionals with a fresh perspective on how marketing shapes the future of both fashion industry and future career opportunities.

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