Strategic Management Cases (The Series in Management)

This book contains over 20 contemporary strategic management cases featuring a variety of organizations undergoing strategic changes. The cases, many from the 1990s, involve a range of organizations, from small businesses such as Yeast West Bakery to large, well-known companies such as GM Allison Japan Ltd, Sun Microsystems, Eastman Kodak Company, The Swatch, Carnival Cruise Lines, Liz Claiborne and United Airlines. The cases have been peer-reviewed by members of North America Case Research Association (NACRA) which requires documentation of case sources and enforces standards for case research.