Strategic Organizational Communication: In a Global Economy (with InfoTrac®), 6th Edition
ISBN-10:
0534636217
ISBN-13:
9780534636210
Author(s): Poole, Marshall Scott; Conrad, Charles
Edition: 6
Description:
From its inception almost 20 years ago, the goal of STRATEGIC ORGANIZATIONAL COMMUNICATION has been to provide a unified description of the incredibly diverse array of ideas that make up the rapidly expanding field of organizational communication. Sophisticated, yet accessible, the text integrates research from a number of academic disciplines, while maintaining a relaxed, engaging writing style.
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