Media Now: Communications Media in the Information Age (with CD-ROM and InfoTrac)

This introductory text, known for its innovative coverage of technology and convergence, offers a streamlined narrative and an expanded Table of Contents. The text addresses the main media channels in our society, their interdependence in light of emergent technologies, foundation theories, and traditional concepts. This new edition has been revised to offer increased coverage of culture and media, the political economies of media, as well as offering students the opportunity to learn in a multimedia environment through the integrated technology that is the hallmark of this edition.