Business Research Methods
Released: Jan 01, 1994
Publisher: Harcourt,Brace&World,Inc
Format: Hardcover, 776 pages
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Description:
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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