Business Research Methods

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Business Research Methods image
ISBN-10:

053451104X

ISBN-13:

9780534511043

Released: Jan 01, 1994
Format: Hardcover, 776 pages

Description:

This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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