Making Hard Decisions: Introduction To Decision Analysis (with Cd-rom)

This text teaches the fundamental ideas of decision analysis, without the burden of extensive mathematical skills. This new version incorporates and implements the powerful DecisionTools® by Palisade Corporation, the world's leading toolkit for risk and decision analysis. At the end of each chapter, topics are illustrated with step-by-step instructions for DecisionTools®. The Third Edition adds new material on valuing real options and organizational use of decision analysis and updates on behavioral decision theory. Twelve cases from the Darden School, University of Virginia, have been included.