Practical Management Science: Spreadsheet Modeling and Applications
ISBN-10:
0534217745
ISBN-13:
9780534217747
Author(s): Winston, Wayne; Albright, S. Christian
Edition: 1
Released: Sep 01, 1997
Publisher: South-Western College Pub.
Format: Hardcover, 796 pages
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Description:
This modern, applied introduction to the most useful quantitative tools in business emphasizes optimization, simulation and decision analysis. The text introduces real, practical applications in finance, management, and marketing throughout and covers the entire modeling process with the use of spreadsheets. Microsoft Excel instructions are included in each chapter. Hundreds of real problems and case studies are used throughout the text and provide students with valuable exposure to the power of analytical modeling.
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