The Search: Information Gathering for the Mass Media
ISBN-10:
0534162789
ISBN-13:
9780534162788
Author(s): Kessler, Lauren; McDonald, Duncan
Edition: Subsequent
Description:
Takes an upbeat approach to discovering the information that mass media professionals require, whether in public relations, advertising, broadcast, or news reporting. It is intended to be of interest to students of journalism and mass communication, newswriting and reporting.
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