Marketing Management: Strategy and Action

Marketing Management: Strategy and Action image
ISBN-10:

0534047882

ISBN-13:

9780534047887

Author(s): Assael, Henry
Edition: First Edition
Released: Jan 01, 1985
Publisher: Kent Pub. Co.
Format: Hardcover, 800 pages
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Description:

This book should be of interest to students taking marketing courses at an intermediate level on degree, diploma and MBA programmes.












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