This is PR: The realities of public relations (Wadsworth series in mass communication)

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This is PR: The realities of public relations (Wadsworth series in mass communication) image
ISBN-10:

0534042872

ISBN-13:

9780534042875

Author(s): Newsom, Doug
Edition: 3rd
Released: Jan 01, 1985
Format: Hardcover, 518 pages

Description:

In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.

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