The challenge of effective speaking

CHALLENGE OF EFFECTIVE SPEAKING, 9th Edition, continues to be the most practical and teachable book on the market. The organization of the text has been revised to improve clarity and comprehensiveness. CHALLENGE is organized in five major parts: Orientation, Fundamental Principles, Informative Speaking, Persuasive Speaking, and Adapting to Other Occasions and Formats. Part I provides an overview of the speech process (with specific coverage on ethics, anxiety, and listening), providing all the essentials students need to deliver and listen to their first speeches. Part II is a seven-chapter unit structured around the seven steps of an effective speech plan. Part III, IV, and V build on the foundation of skills by focusing on increasingly complex and specific speaking skills and strategies.