Service-Dominant Logic: Premises, Perspectives, Possibilities

Service-Dominant Logic: Premises, Perspectives, Possibilities image
ISBN-10:

0521195675

ISBN-13:

9780521195676

Released: Mar 27, 2014
Format: Hardcover, 252 pages
to view more data

Description:

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic", describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.












We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.