Making Ads Pay

Making Ads Pay image
ISBN-10:

048621575X

ISBN-13:

9780486215754

Author(s): Caples, John
Released: Jan 01, 1957
Publisher: Dover Pubns
Format: Paperback, 248 pages
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Description:

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

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