Making Ads Pay
Description:
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Best prices to buy, sell, or rent ISBN 9780486215754
Related Books
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- Making Ads Pay: Timeless Tips for Successful CopywritingCaples, JohnISBN-13:9781607965664
- Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)Caples, JohnEdition:ReissueISBN-13:9780486486017
- Making Ads Pay: Timeless Tips for Successful CopywritingCaples, JohnISBN-13:9781607965664
- Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)Caples, JohnEdition:ReissueISBN-13:9780486486017
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