Smoking Out the Barons: The Campaign Against the Tobacco Industry

In 1984, the British Medical Association launched a campaign to dramatically reduce smoking. Their smoking control measures included a proposed ban on tobacco advertisting and promotion in the United Kingdom. This fascinating guide explains their reasons for initiating this campaign and provides a detailed study of the tobacco industry's counter-campaign. The main arguments in the tobacco debate, as well as a review of the evidence of how tobacco advertising works directly against the principles of health promotion and undermines the credibility of government health campaigns, are presented.