Building a Mail Order Business: A Complete Manual for Success

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Building a Mail Order Business: A Complete Manual for Success image
ISBN-10:

0471810622

ISBN-13:

9780471810629

Edition: 2nd
Released: Apr 26, 1985
Publisher: wiley
Format: Hardcover, 565 pages

Description:

This revision and expansion of the classic in the field covers every area of selling through the mail from the basics to the latest techniques, including sophisticated methodologies for increasing sales. Totally updated, this new edition features discussions on how to avoid legal problems due to recent government rulings, new forms for copyright and product selection, complete application examples with results, new examples and information on list selection and how to order lists, and future directions.

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