Building a Mail Order Business: A Complete Manual for Success

Retains all the important information from the first two editions and incorporates major revisions as a result of the author's continuing mail order experience and suggestions from the thousands of readers who have written to share their mail order secrets with him. Uses new and revised chapters, figures, illustrations and examples to bring you the most comprehensive and up-to-date mail order guide possible. You'll learn what mail order opportunities exist and their money-making potential; how to start your business in the quickest and most profitable manner; how to beat the big mail order companies at their own game; and sources for new products and services to sell. You'll also find information on legal issues, marketing plans, advertising, and fulfillment. Takes you from the start through every single concept you need to be successful in mail order.