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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services

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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services image
ISBN-10:

0471632538

ISBN-13:

9780471632535

Author(s): DAVIDSON, JEFFREY P.
Edition: 1
Released: Jun 07, 1988
Publisher: wiley
Format: Hardcover, 223 pages
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Description:

A compendium of practical ideas for marketing and promoting small business without spending much money. Presents useful ideas in an easy-to-read, step-by-step fashion. Includes suggestions for selling, advertising, publicity, promotion, and customer service, all designed for low-cost but effective implementation. Chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the yellow pages, business directories, plus a wealth of cheap, effective marketing tips. Includes a case history, bibliography, and suggestions for further reading.

Best prices to buy, sell, or rent ISBN 9780471632535

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