Consumer Behavior
Description:
This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
Best prices to buy, sell, or rent ISBN 9780471596417
Frequently Asked Questions about Consumer Behavior
The price for the book starts from $7.12 on Amazon and is available from 3 sellers at the moment.
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