<p>This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.</p>

Consumer Behavior

Business & Money

Wells, William D.

Prensky, David

Management & Leadership

wiley

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Books by Prensky, David

See the best price to sell, buy, or rent books by Prensky, David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Consumer Behavior