Cases in Marketing Management
ISBN-10:
047157368X
ISBN-13:
9780471573685
Author(s): Dalrymple, D.J.; Parsons, L.J.
Edition: International Ed
Released: Apr 23, 1992
Publisher: John Wiley and Sons Ltd.
Format: Paperback, 592 pages
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Description:
This detailed casebook is divided into sections which tackle 10 of the most difficult issues in contemporary marketing management. Focusing on a number of situations which students will encounter in the office, it covers many business problems which are international in nature.
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