Cases in Marketing Management
ISBN-10:
0471547468
ISBN-13:
9780471547464
Author(s): Dalrymple, Douglas J.; Parsons, Leonard J.
Edition: 1
Description:
Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings.
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