Essentials of Marketing Research
ISBN-10:
047142773X
ISBN-13:
9780471427735
Author(s): VINAY KUMAR; George S. Day
Edition: 2International Ed
Description:
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented.
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