Creating Commitment: How to Attract and Retain Talented Employees by Building Relationships That Last

Contrary to popular belief, most people truly desire to commit to the organizations for which they work. Just as most of us would prefer not to drift from one relationship to the next, the majority of workers would rather not live like corporate gypsies. So why, at a time when employee retention is so critical to success, do so many businesses find it hard to hold on to their best people? Why, despite the perks, bonuses, and all the other "goodies" with which companies attempt to create employee commitment, does turnover continue to be such a serious problem?

In this groundbreaking book, Michael O'Malley-an acknowledged expert with more than two decades of experience helping the Fortune 500 attract and retain the brightest and best-provides answers to these questions. More importantly, he spells out proven strategies for fostering solid employee/employer relationships that last.

Deftly interweaving personal insight, case histories, and the latest research in the field, O'Malley explores the nature of employee commitment. He shows how many of the same needs and passions that bind people to one another in their personal

lives also bind employees to managers and organizations. O'Malley describes the roles played by factors such as compatibility, trust, predictability, dependability, sensitivity to individual needs, and a willingness to compromise. He explains why organizations invariably fail when they attempt to buy employee commitment. Conversely, while more money is the most commonly cited reason for employee defection, O'Malley reveals that the real reasons often have to do with neglect, distrust, burn-out, inconsiderateness, and other nonmonetary considerations.

The lion's share of Creating Commitment is devoted to detailing a practical approach to building commitment in your organization. O'Malley describes specific attitudes and behaviors that either encourage or discourage commitment and provides guidelines for assessing your company's standing on commitment. He also outlines specific steps you can take to find and hire employees who are compatible with your corporate culture; to foster a sense of belonging among employees; to build trust and reciprocity; to promote economic interdependence; and much more.

A complete guide to understanding and overcoming one of the greatest challenges to business success today, Creating Commitment is must reading for every manager.

Advance Praise for Michael O'Malley's Creating Commitment

"Michael O'Malley has found the key to employee retention-commitment! He has taken a rigorous, research-based approach to understanding employee commitment and its implications for organization health, while using examples and comparisons from everyday life to make his insights accessible to all. The result is a must-read book for any leader concerned about keeping the best employees."-Dr. Susan Gale, Vice President, Change Management and Human Resources, Howrey Simon Arnold & White

"Michael O'Malley has created a work of great insight that all professionals charged with attracting, retaining, and developing the leaders of today and tomorrow will want to read."-Corey Seitz, Senior Vice President, Executive Development, Bank of America Corporation

"The two most important human aspects of organizations today are trust and commitment. Creating Commitment covers both and is loaded with stories and examples that are both readable and timely. O'Malley's contribution to today's business leaders is truly a gift."-Dr. W. Warner Burke, Chair, Department of Organization and Leadership, Teachers College, Columbia University

"This is an important book for companies seeking a competitive advantage. Read Creating Commitment, and you'll know how to build lasting bonds with the employees you want most to keep."-Matt Broder, Communications Executive, Otis Elevator Company